The best AI visibility tracking tools for most businesses start free. Google Search Console now shows AI Overviews and AI Mode impressions for every site, Bing Webmaster Tools shows how often Copilot cites you, and GA4 shows the visits AI assistants send. Add a paid tracker only when you need to see answers in ChatGPT, […]
You can’t rank on ChatGPT the way you rank on Google, because there’s no list of ten positions to climb. Your brand gets into a ChatGPT answer in one of two ways: the model already knows about you from its training data, or ChatGPT searches the web while answering and cites your page as a […]
GEO doesn’t replace SEO. Generative engine optimization is SEO’s foundation plus a new layer on top. Instead of only ranking a page, you’re also working to get your brand mentioned and your pages cited inside the answers written by ChatGPT, Google AI Overviews and AI Mode, Perplexity and Gemini. Crawling, indexing and content quality still […]
Generative engine optimization, usually shortened to GEO, is the practice of making a brand and its content easy for AI systems such as ChatGPT, Google AI Overviews, Perplexity and Gemini to retrieve, understand and cite when they answer a user’s question. It is not a replacement for search engine optimization. It is a second visibility […]